Luxfords

How Slick helped Lori save time & stop cancellations

"Using a paper book in the 21st century is mad! You’re choosing to work harder when you could be working smarter and saving yourself thousands of pounds."
‍— Lori, Owner of Luxfords, Kent

As the owner of luxurious Luxfords salon in leafy Kent, Lori is passionate about her business, her team and creative colour.

Having worked in the industry for years, she wanted to take her salon forward and regain control of her business.

Joining Slick in 2019, Lori now runs a highly successful business that has recently won Gold Awards in her region.

As a new business, the finances were critical. They needed to grow to pay the bills and ensure the salon was profitable as quickly as possible.

They ditched the paper diary and joined Slick and have never looked back!

You used pen and paper for years, what prompted the change?

"I hated the admin side of it all and it meant I didn’t enjoy the hairdressing side of it.”

“Paper was what we knew and I kept telling myself it was easy but deep down I knew it was chaos. We always had mistakes with clients booked in at wrong times, we never had phone numbers to hand etc! It also became a lot of work for me - sending photos of the book to people on their day off, doing all the paperwork myself and working out wages!"

‍

How has a move to Slick changed that?

"Before clients could only book when the salon was open. Now they can book from Facebook at 9pm when they come home from work - it’s so easy”

"The salon is just a more organised, happy place. We have fewer cancellations thanks to the text reminders.

All the admin is done for me as I can do wages with a couple of clicks, so I’m happier! The clients are happy as now they can book when they want."

‍

Best thing about Slick?

"Clients can book a cut or colour when they get home from work or if they see a look they like from us and get inspired. It’s simply brilliant!”

“I used to drown in Instagram DMs and Facebook messages. I spent hours on the sofa in the evenings and now I have my evenings back!

Slick’s online booking is like having a 24/7 receptionist who you knows your business inside out. Our Facebook and Instagram pages now have a Book Now button which links to our services and means clients can book when it suits them."

‍

Paper diaries are free, why invest in software?

"Buying tubes of colour costs me money but I need it to run my business. I view Slick exactly the same. I’d be lost without it."

"Free is a false economy. Yes we paid nothing for our diary but we lost thousands of pounds in cancellations, no-shows, empty slots, wasted stock and more.

Now I pay a small monthly fee but I’m thousands of pounds better off as we’re busier and have less cancellations."