Pankhurst London

Why Pankhurst switched to Slick

"Slick is a really, really good company to work alongside and help us grow and help us make more money"
— Brent Pankhurst, Owner of Pankhurst London

‍

What inspired you to start Pankhurst London?

"We had tried Fresha and it didn't work for us at all. It would have been taken 25% of our business. I felt a little bit cheated and it didn't didn't leave a good taste in my mouth."

"Many years ago I was a creative director for Sassoon before I started doing session work for films and bands in the ’90s. We saw a gap in the market for something stylish – at that time there were only traditional men’s barbers around. We wanted to create a space for men focusing on quality and craftsmanship."

‍

What have you focused on to always deliver a five-star appointment?

"We keep notes about clients’ preferences in the Slick system. We have an amazing clientele; it’s ultimately about personal relationships."

"It’s like in Goodfellas, when Ray Liotta’s character takes his girlfriend on a date and they bring him out a table right by the stage at the club. That’s how you need to make your customer feel; like they’re the most special person."

‍

You’ve used both manual and digital systems – what prompted the move to Slick?

"Slick had never worked in Dubai, but when we approached the team about our business, they bent over backwards for us to get it working."

"My sister, who is a hairdresser in Oxford, recommended Slick. What was instantly different was that you could easily get hold of them on the phone. It’s all about that personal touch."

‍

How does Slick help your business?

"For me, as a non-techie person, it has been a gamechanger. It’s absolutely changed the way we run our business."

"At the end of the month, when things are quieter, Slick contacts us with suggestions of who to target, and we send a reminder out – it always leads to sales."

‍